Then you better make some changes in the way your
business communicates. You know the average consumer is bombarded with
over 3,000 advertisements DAILY.
Persuasion over the centuries has a little dirty
secret. While all your teachers over the years have told you to...
Be logical. Give reasons to buy. Give facts facts
facts. Make an air tight case.
The reality is people act and change for deep emotional
reasons that don't make sense.
Appeal to the Right side of
the Brain
That's the secret to deeper more meaningful communication to people.
And a more responsive list.
I wish someone would have told me this years ago. This is what master
copywriters do. They appeal to your imagination, your fears, your
desires, your unconscious, and your emotions. They bond not with the
left side of your brain, but the older deeper side of your
brain...the right brain.
Recent research on the neurobiology of buying behavior confirms this.
Visualize
this with me...
Just take a second right now...close your eyes. And think of an ice
cold coke. So cold that the water is dripping off the side of the
glass. Then take a big gulp of that coke and say "ahhhhhh".
Your mouth is probably watering like mine is right now. Using right
brain persuasion I just planted the seed for you to get a cold coke
this week. You might remember these words or not, that's
irrelevant...the important thing is...a deeper part of you (your right
brain) has been activated.
This is really simple to do in your writing. Here's the process...
a. Visualize what you want to communicate. Don't tell reasons why your
prospect should buy something..."see" the really unique features of
your product.
b. Now visualize your prospect using your product...and "see" their
reaction. How does that feel. Project yourself into their shoes and
imagine what they would say to their best friend about it...like they
were sitting at a bar.
c. Now take that language...that same conversation and put it into your
writing.
Bingo...you've just used your right brain to come up with left brain
language patterns.
More on this later.
Our understanding of communication is really changing the last few
years as we understand more and more about how the brain works.
You too, as a marketer, copywriter, advertiser, and entrepreneur can
use these techniques.
As you put this stuff into your writing...your prospects and customers
will feel more and more understood. Then want to do things with
you...like take action...like BUY!
Leave your name and email
below to get on my copywriting list
And I will send you more information on how to use
right brain communication. Also I will send you my thoughts on
marketing and copywriting as I continue my studies.
I will send you videos, teleseminars, links, mindmaps,
and
articles of high interest to you.
You won't be spammed. Your privacy is important to me.
Step
by step. My goal is to become a world class marketer and copywriter.
Recently, I wrote for Rich Schefren and Jay Abraham. I guess that's a
good start if you know who these two guys are.
I'll also send you some contact information. I refuse to leave my email
address on a webpage anymore because a bunch of spiders will find it
and then spam me like crazy.
Gary Smith
310 508 7133
p.s. Call me if you'd like to talk about the copywriting in your
business. I give 30 minutes of phone consultation away for free...and
I'd love to help you and way I can.