"How to Make your Copywriting Memorable"


Need emails that get opened? Links that get clicked?


Prospects that think about your message as they're driving home from work?


A feeding frenzy over your product offers?


Then you better make some changes in the way your business communicates. You know the average consumer is bombarded with over 3,000 advertisements DAILY.


Persuasion's dirty little secret


Persuasion over the centuries has a little dirty secret. While all your teachers over the years have told you to...


Be logical. Give reasons to buy. Give facts facts facts. Make an air tight case.


The reality is people act and change for deep emotional reasons that don't make sense.


Then they use some logic to justify the decision.

So to communicate in a way that gets your clients to hit the order button, or fill out an opt-in form, or return to your blog over and over you must learn to...

Appeal to the Right side of the Brain

That's the secret to deeper more meaningful communication to people. And a more responsive list.

I wish someone would have told me this years ago. This is what master copywriters do. They appeal to your imagination, your fears, your desires, your unconscious, and your emotions. They bond not with the left side of your brain, but the older deeper side of your brain...the right brain.

Recent research on the neurobiology of buying behavior confirms this.

Visualize this with me...

Just take a second right now...close your eyes. And think of an ice cold coke. So cold that the water is dripping off the side of the glass. Then take a big gulp of that coke and say "ahhhhhh".

Your mouth is probably watering like mine is right now. Using right brain persuasion I just planted the seed for you to get a cold coke this week. You might remember these words or not, that's irrelevant...the important thing is...a deeper part of you (your right brain) has been activated.

This is really simple to do in your writing. Here's the process...

a. Visualize what you want to communicate. Don't tell reasons why your prospect should buy something..."see" the really unique features of your product.

b. Now visualize your prospect using your product...and "see" their reaction. How does that feel. Project yourself into their shoes and imagine what they would say to their best friend about it...like they were sitting at a bar.

c. Now take that language...that same conversation and put it into your writing.

Bingo...you've just used your right brain to come up with left brain language patterns.

More on this later.

Our understanding of communication is really changing the last few years as we understand more and more about how the brain works.

You too, as a marketer, copywriter, advertiser, and entrepreneur can use these techniques. 

As you put this stuff into your writing...your prospects and customers will feel more and more understood. Then want to do things with you...like take action...like BUY!

Leave your name and email below to get on my copywriting list



And I will send you more information on how to use right brain communication. Also I will send you my thoughts on marketing and copywriting as I continue my studies.

I will send you videos, teleseminars, links, mindmaps, and articles of high interest to you.

You won't be spammed. Your privacy is important to me.

Step by step. My goal is to become a world class marketer and copywriter. Recently, I wrote for Rich Schefren and Jay Abraham. I guess that's a good start if you know who these two guys are.

I'll also send you some contact information. I refuse to leave my email address on a webpage anymore because a bunch of spiders will find it and then spam me like crazy.

Gary Smith
310 508 7133

p.s. Call me if you'd like to talk about the copywriting in your business. I give 30 minutes of phone consultation away for free...and I'd love to help you and way I can.